Download the Google’s SEO Starter Guide

Google just released their SEO starter’s guide which can be found here: http://googlewebmastercentral.blogspot.com/2008/11/googles-seo-starter-guide.html

Yeah, its really a newbie’s guide since most of the information contained here you may already know.

Here’s a direct quote of their introduction to the guide.

“This document first began as an effort to help teams within Google, but we thought it’d be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites’ interaction with both users and search engines. Although this guide won’t tell you any secrets that’ll automatically rank your site first for queries in Google (sorry!), following the best practices outlined below will make it easier for search engines to both crawl and index your content.

Search engine optimization is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. You’re likely already familiar with many of the topics in this guide, because they’re essential ingredients for any webpage, but you may not be making the most out of them.”

Here are the topics contained in the ebook:

1. Create unique, accurate page titles

2. Make use of the “description” meta tag

3. Improve the structure of your URLs

4. Make your site easier to navigate

5. Offer quality content and services

6. Write better anchor text

7. Use heading tags appropriately

8. Optimize your use of images

9. Make effective use of robots.txt

10. Be aware of rel=”nofollow” for links

11. Promote your website in the right ways

12. Make use of free webmaster tools

13. Take advantage of web analytics services